Decision
A harder recommendation than "improve it"
The feature was already shipped, so recommending removal meant accepting sunk cost. Research showed that further discoverability investment would not solve the underlying desirability problem.
Supplemental Study | Read Aloud
Testing whether Read Aloud deserved more investment.
Two qualitative studies tested discoverability and desirability of an AI Read Aloud feature already live across local news stations. The evidence supported removal rather than more investment.
$35K per year
estimated savings after the feature was removed and vendor engagement renegotiated
19 of 21
participants preferred reading for local-news stories
80+
stations where the feature was removed following the recommendation
01